Meet the Team

Em established Jems in 1999. She began as a sole trader and worked for clients as a bookkeeper.

From the beginning she knew Jems could grow, it took a lot of hard work, training and dedication to build the business until it was incorporated in 2008. Em has successfully developed the practice over time to the full service offering it is today. Over those 20 plus years she’s experienced many of the trials and tribulations in building a successful business and loves nothing better than helping her clients to succeed. “It makes it all worthwhile”. Em is a fellow of the AAT and her portfolio includes growing businesses where she can introduce business, accounting and tax solutions, to ensure the client maximises income, protects wealth and reduces tax.

Em loves working with start-ups, helping their businesses grow from virtually nothing into something that a business owner can be really proud of.

In her spare time, Em loves to binge watch box sets, whilst eating chocolate!

Zake joined the firm in July 2018 as a trainee accountant within the Accounts and Business Support department. Since then, he has steadily progressed in his career, becoming an AAT qualified Accountant in May 2022 and he has now also completed his ACCA studies in March 2026 to achieve full chartered certification.

Zake manages his own client portfolio, which allows him to build strong, lasting relationships with clients. He particularly thrives when working with businesses whose accounts need attention – taking a hands-on approach to reorganise their books and provide clarity. His focus is always on giving clients peace of mind, so they can concentrate on growing their business.

With his sights firmly set on the future, Zake is also working toward becoming a partner in the firm – a goal that reflects his commitment, drive, and long-term dedication to both his clients and the team.

Outside of work, Zake enjoys a mix of intellectual and physical pursuits, including chess, rugby, judo, going to the gym, and travelling.

Yen joined the firm in February 2026 as an Accounts and Business Support. With nearly 10 years of experience working within accountancy practice, she brings both expertise and a personable approach to the team. Having achieved a BA (Hons) in Accounting and Finance, along with AAT Level 3 qualifications, Yen enjoys supporting clients with clear, practical advice and building strong professional relationships.

Passionate about continuous professional development, she enjoys learning new skills and taking on new challenges to further expand her expertise. She is also looking to complete her AAT Level 4 qualification in the future. Known for being approachable and dedicated, Yen values providing clients with a reliable and supportive service.

In her spare time, she enjoys walking, playing the piano, and expressing her creativity through arts and crafts.

Veronika joined Jems in May 2026 and has embarked on a career in finance and accountancy, bringing with her a diverse professional background spanning education, healthcare and natural sciences. These experiences have enabled her to develop strong analytical skills, exceptional attention to detail and a client-focused approach to her work.

Veronika is currently studying towards her AAT qualification and plans to progress to ACCA studies upon completion. Alongside her studies, she manages her own portfolio of clients, building strong relationships while supporting businesses and individuals with their accounting and financial needs.

She particularly enjoys problem-solving, finding practical solutions and helping clients feel confident that their finances are in safe hands. Friendly, approachable and easy to talk to, Veronika embodies the values we uphold at Jems and strives to ensure every client interaction is a positive experience.

Outside of work, Veronika enjoys travelling, exploring new cuisines and spending time with her animals whenever she can.